Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to your overall long-term goals or desires. We combine a robust process with our experience to help you crystallize your goals and develop an effective strategic plan.

“Science into Action”
Medical Affairs has become the driving force behind impactful strategy, harnessing data to educate Health Care Providers (HCPs), patients, Patient Advocasy Group (PAG) and policymakers.

Commercial strategy determines the way you use your sales and marketing organization to achieve your commercial objectives. This is a summation of the right market segmentation, right customer segmentation and the right service strategy for each customer segment.

An effective go-to-market strategy, pre-launch and launch plan must address the needs of all internal and external stakeholders.

BRANDIDEA can help you refine your commercial strategy and target your marketing efforts.

Huge effort and expense go into developing pharmaceutical assets for regulatory submission. Many fail, and it is vital for those that succeed to articulate their value proposition effectively to receive appropriate registration, pricing and access to the market.

BRANDIDEA helps you identifying the opportunity to add to your product’s value story, articulating a quantitative description of how your product contributes to reducing cost burdens.

Online / offline digital medical – marketing communication channels are now revolutionizing the way we engage with target customers.
We provide innovative solutions to maximize the impact of the communication plan.

Designing and developing the process for various access programs including Compassionate Use, Named Patient Access, Post-trial Access and Interim/Bridge Access.

We know that successful launch of rare disease treatments excel in four areas:

Great commitment to the rare disease community, whose support is key. Use of innovative methods to identify patients who need treatment. Take a highly tactical approach to patient access. And help patients and their caregivers navigate a healthcare system not usually geared to supporting those with rare diseases.

BRANDIDEA provides its wealth of experience in rare diseases and orphan medicines to support your success in this area.

We support our client partners in organizing and executing seamless and tailor made events and meetings such as stand-alones, advisory boards, symposiums, hospital meetings and internal trainings.

When it comes to cold chain transportation, BRANDIDEA provides high quality services, whether moving a substantial inventory of bio samples, cell lines, Investigational Medicinal Products (IMP), or a single-dose cell therapy, from ambient to cryogenic temperatures...